20
Years of Industry Expertise
80%
Automated Processes of Orders
50+
Global Network of Partners
100%
Real-Time Tracking of Shipments
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25+ Years of Trust,
Built Into Every Delivery
Bluraaz International Trading Co. was born under the prestigious umbrella of Risala Zahabiya Trading — a cornerstone of the Saudi wholesale sector for over a quarter-century.
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For 25 years, Risala Zahabiya has earned an irreplaceable reputation for reliability, strong client relationships and market leadership. It is this time-tested heritage that gave rise to Bluraaz — a forward-thinking FMCG distribution company built for the next generation of the GCC marketplace.
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Today, Bluraaz operates as a premier distribution powerhouse across Saudi Arabia and Dubai, serving as the ultimate gateway for global confectionery and snack brands.
What We Distribute
Our Product
Portfolio
A curated selection of the world's most loved treats —
sourced globally, delivered fresh to retailers across the Kingdom.
Category 01
Chocolates
Premium global brands sourced directly from manufacturers, including exclusive Ferrero Italy dealership.
Category 02
Candies
A vibrant range of local and international candy brands loved by consumers of all ages.
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Category 03
Chips & Savoury Snacks
Bold, crispy and always in demand — the region's best-selling savoury snack brands.
Category 04
Biscuits & Wafers
From classic everyday biscuits to premium imported wafers — every taste, every category.
The Bluraaz Advantage`
Why Retailers & Global Brands Choose Bluraaz
Exclusive Global Brands
Exclusive distribution rights for Ferrero Italy and Apollo — the premier gateway for international brands.
25-Year Heritage
Trusted wholesale credibility under Risala Zahabiya, instantly recognised by buyers across the GCC.
Dual-Market Presence
Operations in Saudi Arabia and Dubai, connecting global manufacturers to the GCC's key retail channels.
Nationwide Logistics
Our supply chain spans all 13 provinces of Saudi Arabia — guaranteeing on-time delivery and product freshness.
HOW WE WORK
From Global Sourcing to Your Shelf
01
Global Sourcing
We partner directly with world-class manufacturers, securing exclusive distribution rights for the GCC.
02
Quality Control
Every product is checked for freshness, quality and certification compliance before distribution begins.
03
Nationwide Distribution
Our logistics network delivers to all 13 provinces of Saudi Arabia and Dubai — on time, every time.
04
Retail Partnership
We work with supermarkets, convenience stores and HORECA clients for optimal shelf placement.
Our Trusted Partners
